Introduction
I did research into branding consistency to find possible ways to integrate a brand style into the generated pages created by the tool.
Abstract
In this research I looked into the most important branding elements like colors, typography, tone of voice, and layout.
Colors are important for instant brand recognition so the tool should try to use the exact colors that a company’s brand uses. This makes sure that all pages look like they belong to the same brand. Typography is also important for branding consistency, using the same fonts across all pages makes them look professional and like they belong.
The tone of voice is another important aspect as this is the brand's personality. A consistent tone of voice makes the brand more trustworthy. The layout (how everything is arranged on the page) is also important. A consistent and responsive layout helps the pages look organized, creates a unified experience for the user and makes them accessible on all devices.
To integrate these branding elements into the tool I looked at several solutions. For colors, a color selector or the ability to upload a config file could be useful. For fonts, a dropdown menu or automatic detection of website fonts could simplify this. For tone of voice, the tool could analyze the company's website content to clone its tone of voice. Templating is the most realistic solution which will allow companies to set up a predefined layout that already includes their colors and fonts. This saves time and makes sure its consistent with the rest of their content.
Conclusion
Having a consistent brand identity across all digital platforms is important for companies to build customer trust and recognition. This research shows what the important branding elements like colors, typography, tone of voice, and layout are and how they could be implemented into the tool.