Introduction
I created a set of user stories to help identify the needs and goals of a broader range of potential users and stakeholders. By understanding these requirements, I can make sure that the tool is useful and meets the expectations of its potential users.
Abstract
I wrote user stories for different roles like marketing managers, content creators, consumers, designers, developers, and business owners. Each story shows what each role needs and wants:
As a marketeer, I want to create temporary promotional pages quickly and easily, so I can launch campaigns without needing a lot of development resources.
As a marketeer, I want to customize the theme and layout of promotional pages, like adding images, and call to action buttons, so I can effectively convey the message of each campaign.
As a marketeer, I want to be able to customize the look and feel of promotional pages by using templates or regenerating certain sections, so I can make sure that each campaign has the same brand’s visual identity and message.
As a marketeer, I want to integrate the tool with our existing content management system (CMS) or e-commerce platform, so I can manage and publish promotional pages within our existing workflow.
As a consumer, I want to view promotional pages on various devices (desktop, tablet, mobile), so I can access and interact with the content regardless of the device I’m using.
As a business owner, I want to minimize the time and resources required to create and maintain promotional pages, so I can focus on other tasks and maximize the return on investment for marketing campaigns.
Conclusion
By creating these user stories I can get a better picture of what different potential users and stakeholders need from the tool. This helps me with the development process so the tool meets the specific needs of not only the marketeers but also marketing managers, content creators, consumers, designers, developers, and business owners.